The technique of __________ includes identifying and tracking potential supporters so that campaign strategists can design specific political messages tailored for each of the "voting profiles" found from the data. In 1996, for example, President Bill Clinton's reelection campaign sought to reach soccer moms-"busy suburban women devoted to their jobs and kids, who had real concerns about real presidential politics."

Question

Quizplus · Accepted Answer

Microtargeting involves using data to identify and track potential supporters, allowing campaign strategists to tailor political messages to specific voting profiles.

The Technique of __________ Includes Identifying and Tracking Potential Supporters