A Dean at of the University of Illinois is interested in changing students' attitudes about drinking. According to your textbook, students who use the peripheral route to attitude change will be most likely influenced by

Question

Quizplus · Accepted Answer

The peripheral route to attitude change involves being influenced by superficial cues, such as the attractiveness or credibility of the person delivering the message, rather than the strength or validity of the arguments presented.

A Dean at of the University of Illinois Is Interested