Cameron is planning to buy his first car. He considers this an important decision because he has never spent such a large amount of money before. According to the elaboration likelihood model, Cameron will be most influenced by __________ while watching and reading car advertisements.

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, when an individual is highly involved in a decision, they are more likely to be influenced by the quality of the arguments, as they will process the information through the central route.

Cameron Is Planning to Buy His First Car