Commercials that use attractive models or celebrities to persuade viewers to buy the products are using the __________ route to attitude change.

Name: Commercials that use attractive models or celebrities to persuade viewers to buy the products are using the __________ route to attitude change.
Brand: Quizplus
Rating: 4.8 (58 reviews)

Question

Quizplus · Accepted Answer

The peripheral route to attitude change involves using superficial cues, such as attractive models or celebrities, to influence viewers, rather than focusing on the content or quality of the argument.

Commercials That Use Attractive Models or Celebrities to Persuade Viewers