Batman and Penguin are running in the mayoral race for Gotham City. Batman decides to focus on the issues that will keep Gotham City safe and prosperous, rather than throw parties and hand out buttons like Penguin. According to the elaboration likelihood model of attitude change, Batman is hoping to persuade voters using the __________ route.
A) behavioral
B) central
C) affective
D) peripheral
Correct Answer:
Verified
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