Which of the following factors aid coherence across a brand identity? Select all that apply.
A) Strategy
B) Look and feel
C) Using very different typeface(s) for each solution media channel
D) Establishing and maintaining an omnimedia color palette
E) Changing shapes and forms to make each piece unrelated to the other
F) Varying the logo to match the solution

Question

Quizplus · Accepted Answer

Strategy guides the overall approach and objectives, while look and feel and an omnimedia color palette ensure visual consistency and recognition across various channels and platforms. Using very different typeface(s) for each solution media channel, changing shapes and forms, and varying the logo do not contribute to coherence and can instead create confusion and dilute the brand identity.

Which of the Following Factors Aid Coherence Across a Brand