Question 1

What are some basic branding considerations for the digital space?

Accepted Answer

Answers will vary but may include any of the following: 
Maintain visual and verbal brand language and spirit. 
Provide an interactive experience that pulls people in, draws people back, starts a dialogue, and builds community and a long-term brand\visitor relationship. 
Offer a media-rich experience, something that print, broadcast, or mobile media cannot. 
Engage the visitor throughout the site. 
Consider offering a branded utility or something useful. 
Consider designing a digital platform rooted in utility, value creation, and co-creation that moves beyond the traditional notion of a website.

Question 2

What does web development involve?

Accepted Answer

Answers will vary but may include the project plan, design brief, site structure, content outline, conceptual design, visual design, experience design, prototype, technology, and implementation.

Question 3

List three things to consider when selecting or creating images for the screen.

Accepted Answer

Answers will vary but may include any three of the following: 
Optimizing images 
Loading time 
Basic guidelines for formatting 
Presentation: margins and padding 
Consistency of presentation: cropping, silhouettes, style and media, color and tone, special effects 
Appropriateness of imagery for the design concept and brand or entity or publication 
Size of images in relation to text 
Style and media of images in relation to typeface selections 
Consistent visual vocabulary for icons 
The audience and how imagery will communicate to that mass audience 
How different kinds of imagery (pictorial vs. expressionistic vs. symbolic) communicate

Question 4

What is information architecture?

Accepted Answer

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Question 5

Name two mobile design basics.

Accepted Answer

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Question 6

Always remember that the grid should accommodate the content and not force the content into an unaccommodating grid.

Accepted Answer

The purpose of a grid is to organize content in a visually appealing and functional way. The grid should be flexible enough to adjust to the content, rather than forcing the content to fit within a rigid structure.

Question 7

What are the three phases when creating motion or animation?

Accepted Answer

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Question 8

What do people expect from interactive experiences?

Accepted Answer

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Question 9

What are three of the guiding principles for storytelling in animation or motion?

Accepted Answer

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Question 10

When designing with type for the screen, legibility is important. What should you consider when choosing fonts? Select all that apply.
A) Ample x-height
B) Open counters
C) Extreme stroke contrast
D) Simple shapes, which are easier to read (on screen, sans serif typefaces, especially for numbers, tend to be more legible).
E) Set type slightly smaller for the screen than you would for print

Accepted Answer

When choosing fonts for screen design, it's important to consider factors that affect legibility, such as an ample x-height, open counters, and simple shapes that are easy to read. Sans-serif typefaces tend to be more legible on screen, especially for numbers. It's also recommended to set type slightly smaller for the screen than you would for print. Extreme stroke contrast should be avoided as it can make text harder to read on screen.

Quiz 13: Web Design, Mobile and Motion Graphics