Many people buy one newspaper per day, but rarely do they buy two of the same newspapers on the same day. What is the economic justification for this behavior?

Question

Many people buy one newspaper per day, but rarely do they buy two of the same newspapers on the same day.  What is the economic justification for this behavior?

Quizplus · Accepted Answer

It is unlikely that the marginal benefit of purchasing two of the same newspapers on the same day would be greater than the marginal cost of the second newspaper. Most people would perceive the second newspaper as redundant and not worth the additional cost. Therefore, the most likely economic justification for this behavior is that the marginal cost of purchasing the second newspaper exceeds the marginal benefit of purchasing that second paper.

Many People Buy One Newspaper Per Day, but Rarely Do