Statements that illustrate the success of global marketing include all of the following except:
A)the Coca-Cola company supports its Coke brand by utilizing global and local marketing mix.
B)Apple is synonymous with cutting-edge innovation and high-tech design.
C)Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D)the backbone of Caterpillar's global success is its network of dealers.
E)Germany's reputation for engineering and manufacturing provides a competitive advantage.

Question

Quizplus · Accepted Answer

The statement about Benetton using marketing as a knee-jerk reaction suggests that their marketing strategy is reactive rather than proactive and may not be as successful as the other companies listed.

Statements That Illustrate the Success of Global Marketing Include All