Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does NOT represent a localized element?
A)It serves McAloo tikki potato burger in India.
B)It uses advertising slogan "I'm lovin' it."
C)It operates themed dining cars on the Swiss national rail system.
D)It has home delivery service in India.
E)It has slang nicknames such as MakDo in Philippines and McDo in France.

Question

Quizplus · Accepted Answer

The advertising slogan "I'm lovin' it" is a standardized element of McDonald's global marketing mix and is used in all countries where they operate. The other options represent localized elements, as they are adapted to the specific cultural and/or market needs of each country.

Examples of Effective Global Marketing by McDonald's Include Both Standardized