The diversity of cultures around the world is also reflected in languages and communication.When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese; similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrates how verbal and non-verbal communication can have an impact on marketing around the world.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q23: There are considerable differences and similarities among
Q31: Giving examples show how technology is providing
Q32: London's Sunday Times reported that Mecca-Cola has
Q42: What are some of the salient characteristics
Q47: Hofstede considers culture as "the collective programming
Q52: Applying Hofstede's typology,show how Power Distance and
Q65: There are specific characteristics of innovations that
Q71: Reference to one's own cultural values or
Q83: One of the basic elements of Roger's
Q87: Which of the following is true about
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents