To prevent the most value-conscious shoppers from defecting to Wal-Mart, Tesco mined its database to identify Clubcard users who buy the lowest-priced grocery items.

Question

Quizplus · Accepted Answer

This statement is true. Tesco used its customer database to identify Clubcard users who tend to buy the lowest-priced grocery items, in order to create targeted marketing campaigns and retain these value-conscious shoppers.

To Prevent the Most Value-Conscious Shoppers from Defecting to Wal-Mart