In the EU, companies that use CRM to collect data about individual consumers must satisfy the regulations in each of the member countries.

Question

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The EU has a data protection regulation known as GDPR (General Data Protection Regulation), which applies to all member countries. Companies using CRM to collect data about individual consumers must comply with this regulation in each member country. Failure to do so can result in hefty fines and legal consequences.

In the EU, Companies That Use CRM to Collect Data