The relatively low profit potential in smaller markets justifies only modest expenditures for marketing research.

Name: The relatively low profit potential in smaller markets justifies only modest expenditures for marketing research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In smaller markets, the potential for profits is lower, which means that companies may not have as much money to invest in marketing research as they would in larger markets. This justification for modest expenditures on marketing research is therefore true.

The Relatively Low Profit Potential in Smaller Markets Justifies Only