Price sensitivity or purchase intention should be weighted more heavily than the observations of purchasing patterns and related behavior.

Name: Price sensitivity or purchase intention should be weighted more heavily than the observations of purchasing patterns and related behavior.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

Observations of purchasing patterns and related behavior provide actual data on consumer actions, which can be more reliable than self-reported intentions or sensitivity.

Price Sensitivity or Purchase Intention Should Be Weighted More Heavily