The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.

Name: The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.
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This statement is true. The first step in global market segmentation is to select one or more variables such as customer demographics or psychographics to group customers.

The Process of Global Market Segmentation Begins with the Choice