Using averages alone, it is possible to underestimate a market's potential, for example, fast-growing, higher-income segments are present both in India and China.

Question

Quizplus · Accepted Answer

Averages can mask the presence of various subgroups with different characteristics and thus restrict our understanding of market potential. In the case of India and China, although they may have lower-level averages, they possess a lucrative fast-growing and higher-income group that would not be captured by the averages alone.

Using Averages Alone, It Is Possible to Underestimate a Market's