Campbell Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience.This type of consumer segmentation by Campbell Soup is referred to as:
A)demographic.
B)occupational.
C)psychographic.
D)benefit.
E)behavioral.

Question

Quizplus · Accepted Answer

The segmentation done by Campbell Soup is based on the benefit sought by the consumers, i.e., convenience. Hence, the correct choice is D) benefit. The other options like demographic, occupational, psychographic, or behavioral segmentation do not seem to be relevant to this scenario.

Campbell Soup Is Making Significant Inroads into Japan's $500 Million