A.Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom.An example of unconventional wisdom is:
A)since per capita income in India is about $1,180, assuming that all Indians have low incomes.
B)assuming that consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
C)assuming that there is a presence of a higher-income middle-class segment in India.
D)assuming that the potential Indian customer base for a McDonald's is larger than the size of entire developed countries.
E)assuming that there is no running water and electricity in India.

Question

Quizplus · Accepted Answer

The assumption that there is a higher-income middle-class segment in India goes against the "conventional" wisdom that all Indians have low incomes. This is an example of unconventional wisdom, which is the basis of Coskun Samli's approach to global market segmentation.

ACoskun Samli Had Developed a Useful Approach to Global Market