Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S.This is an example of the ________ strategy.

Name: Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S.This is an example of the ________ strategy.
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Question

Quizplus · Accepted Answer

This is an example of product extension-communications adaptation because the product remains the same (dry soup mixes), but the way it is marketed (as sauces or dips) is adapted to suit the U.S. market.

Dry Soup Mixes That Have Long Been Popular in Europe