A global retailer seeks to expand in a country that, in the opinion of management, is both culturally distant and difficult to enter.The retailer would be well advised to use a joint venture strategy.

Question

Quizplus · Accepted Answer

A joint venture strategy allows for a partnership with a local company that has knowledge of the cultural and business environment in the target country. This can increase the likelihood of success in entering the new market.

A Global Retailer Seeks to Expand in a Country That