When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered the Indian retail market, they were required to use:

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Single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway were required to use franchised stores when they first entered the Indian retail market. This meant that they had to partner with local businesses and allow them to operate their stores under the brand name.

When Single Brand-Retailers Such as Benetton, Nike, Pizza Hut, Reebok