Question 1

When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered the Indian retail market, they were required to use:

Accepted Answer

Single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway were required to use franchised stores when they first entered the Indian retail market. This meant that they had to partner with local businesses and allow them to operate their stores under the brand name.

Question 2

Physical distribution and logistics are concerned with all but one the following.

Accepted Answer

Physical distribution and logistics are primarily concerned with activities related to the supply chain and movement of goods, including order processing, warehousing, inventory management, and transportation. Designing in-store displays is more closely related to retail merchandising and marketing activities.

Question 3

When a company uses intermodal or multimodal transportation, it is:

Accepted Answer

Intermodal or multimodal transportation involves using multiple modes of transportation, typically including both land and water shipping. This can include trucks, trains, ships, and barges, as well as different sizes of containers to accommodate different types of cargo. While it may involve using multiple channels, shipping via more than one railroad line, or using the services of both UPS and FedEx, these factors are not necessary for a company to be using intermodal or multimodal transportation.

Question 4

Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?

Accepted Answer

Benetton, IKEA, and Gap focus on a limited range of product categories and emphasize their own brand rather than manufacturer brands, aligning with choice A.

Question 5

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast.At the port of San Francisco, the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:

Accepted Answer

This situation involves the use of multiple modes of transportation (ship, train, ship) to transport goods from one location to another. This is known as intermodal transportation. Containerization, while also applicable, only refers to the use of containers to transport goods. Inventory management, greenfield investment, and hypermarketing are not relevant to this situation.

Question 6

Order processing, warehousing, and inventory management are all functions pertaining to:

Accepted Answer

Order processing, warehousing, and inventory management are all key components of physical distribution and logistics, which involves the movement of products from the manufacturer to the customer. These functions are necessary to ensure that products are delivered to customers on time and in the appropriate condition.

Question 7

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

Accepted Answer

Marks & Spencer is known for offering many product categories under its own label, rather than focusing on manufacturer brands.

Question 8

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Accepted Answer

This scenario is an example of intermodal transportation, which involves using multiple modes of transportation (in this case, truck and ocean) to move goods from one location to another. Containerization is also involved as the wine is packed in a container for transportation. However, choice A is a broader term that encompasses the use of containerization as well as other modes of transportation. Inventory control, hypermarketing, and "cherry picking" a product are not relevant to this scenario.

Question 9

Inventory management is:

Accepted Answer

The answer of Inventory management is:
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Question 10

An important new tool for inventory management is:

Accepted Answer

RFID (Radio Frequency Identification) technology allows for automatic tracking and identification of inventory items through radio waves, improving accuracy and efficiency in inventory management.

Question 11

Which approach to global retail expansion involves "greenfield" investment using a company's own financial resources to build a new store from the ground up?

Accepted Answer

The answer of Which approach to global retail expansion involves...

Question 12

When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer.Judging by the approach Wal-Mart used, management must have viewed Mexico as:

Accepted Answer

Wal-Mart's decision to establish a joint venture with Mexico's largest retailer suggests that they viewed Mexico as culturally distant and difficult to enter, requiring local partnership to navigate the market effectively.

Question 13

"Containerization" refers to a company's:

Accepted Answer

The answer of "Containerization" refers to a company's:
...

Question 14

If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world this represents a similar process used for products marketed by:

Accepted Answer

This process is commonly used by IKEA, as they source materials from different parts of the world and have them manufactured in different countries before being sold globally.

Question 15

At the end of 2011, a shake-up was announced in the Fresh & Easy management ranks with the intent of reorganizing the commercial and marketing units into a single team.This announcement was made by:

Accepted Answer

Tesco is the parent company of Fresh & Easy and would have the authority to announce a management shake-up within the company. The other options are not related to Fresh & Easy or Tesco in any way.

Question 16

Which of the following transportation modes ranks lowest in capability?

Accepted Answer

The answer of Which of the following transportation modes ranks...

Question 17

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain.Judging by the approach Branson used, he and his management team must have viewed Japan as:

Accepted Answer

Branson and his team must have viewed Japan as culturally distant and difficult to enter, as they established a joint venture with the Marui retailing chain, indicating a need for a local partner to navigate the complex cultural and business landscape of Japan. This suggests that they did not view Japan as an easy market to enter without local support.

Question 18

When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used, he and his management team must have viewed France as:

Accepted Answer

The answer of When British entrepreneur Richard Branson established the...

Question 19

The world's most global retailer today in the hypermarket segment is:

Accepted Answer

Carrefour is currently the world's most global retailer in the hypermarket segment, operating in over 30 countries across Europe, Asia, Africa, and Latin America. While Wal-Mart is also a global retailer, it primarily operates in the discount store and supermarket segments rather than the hypermarket segment. J.C. Penney, K-Mart, and Tesco are not among the most global retailers in the hypermarket segment.

Question 20

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Accepted Answer

The answer of Which approach to retail expansion is most...

Quiz 12: Global Marketing Channels and Physical Distribution