Question 1

According to a recent "digital opportunity index" published by the United Nations, South Korea leads the world in providing its citizens with access to information and communications technologies (ICT).

Accepted Answer

According to the "digital opportunity index" published by the United Nations, South Korea topped the list in providing its citizens with access to ICT.

Question 2

Today, more than 2 billion people nearly one-third of the world's population - are using the Internet.

Accepted Answer

This statement is true. As of June 2019, the estimated number of internet users worldwide is 4.4 billion, which is more than half of the global population.

Question 3

Microsoft designed Bing, which provides a superior search experience for shopping, travel, and health related searches.

Accepted Answer

Microsoft did design Bing with the intention of providing a better search experience for certain topics such as shopping, travel, and health.

Question 4

The Chinese government, alarmed by the free flow of information across the Internet, closely monitors the content on Web sites that its citizens access.

Accepted Answer

The statement is true. The Chinese government censors and monitors the content on Web sites that its citizens access in order to control the flow of information and maintain political and social stability.

Question 5

According to a columnist, Jon Pareles, with the new millennium the Internet swallowed culture whole and delivered it back cheaper, faster, and smaller - to everyone who can get online.

Accepted Answer

The columnist is stating that the Internet has had a significant impact on culture, making it more accessible and efficient for those with online access.

Question 6

"Convergence" is a term that describes a world in which the telecommunications, consumer electronics, computer, and entertainment industries are entering each others' markets.

Accepted Answer

Convergence refers to the merging of previously separate industries, such as telecommunications, consumer electronics, computer, and entertainment, into a unified ecosystem.

Question 7

The Internet's origins can be traced back to an initiative by the Defense Advanced Research Projects Agency, which created a computer network for communication during war.

Accepted Answer

The Defense Advanced Research Projects Agency (DARPA) did create the initial computer network known as ARPANET in the 1960s, which was primarily intended for research and academic purposes. However, its use for communication during war was also a potential application that was considered.

Question 8

According to innovation expert Clayton Christensen, the creation of the Internet represented a disruptive technology for Dell Computer.

Accepted Answer

The answer of According to innovation expert Clayton Christensen, the...

Question 9

In 2010, annual sales of camera-equipped cell phones passed the 1 billion unit mark.

Accepted Answer

According to a report by Strategy Analytics, in 2010, annual sales of camera-equipped cell phones surpassed 1 billion units.

Question 10

Kodak has easily made the transition from industry leadership in chemical-based photography to industry leadership in digital photography.

Accepted Answer

Kodak struggled to adapt to the rise of digital photography and filed for bankruptcy in 2012 before refocusing their business on printing technology and film production. While they continue to be a recognizable brand in the photography industry, they no longer hold the same level of dominance they once did.

Question 11

The value network for the personal computer industry is not different from the value network for mainframe computers.

Accepted Answer

The value network for the personal computer industry is different from that of mainframe computers. Personal computers use a more decentralized value network with a focus on software and peripheral devices, while mainframes are characterized by a more centralized network with a focus on hardware and maintenance services.

Question 12

The market opportunity for the telecom sector in Africa is limited because the people are too poor, and it is too risky to do business there.

Accepted Answer

This statement is false. While poverty and risk are certainly factors to consider in doing business in Africa's telecom sector, there is still significant market opportunity. Africa has a growing population, increasing access to mobile phones, and a demand for reliable telecommunications services. Many telecom companies, both African and international, have already entered the market and are finding success.

Question 13

Although IBM tried to regain its position by creating its first PC, it was slow to recognize the growing demand for laptops.

Accepted Answer

The statement accurately reflects the history of IBM's involvement in the computer industry.

Question 14

Ironically, Motorola, a key player in the cell phone business, could have been first to market with a cell phone camera.

Accepted Answer

Motorola actually had a prototype for a cell phone with a camera in 1991, but ultimately decided not to pursue it due to concerns about image quality and the lack of interest in camera phones at the time. It wasn't until 2003 with the release of the Nokia 7600 that a cell phone with a built-in camera was widely available.

Question 15

Some company executives become so committed to a current, profitable technology that they fail to provide adequate levels of investment in new, apparently riskier technologies.

Accepted Answer

This phenomenon is known as technological lock-in, where companies become too reliant on a particular technology and are reluctant to invest in new ones, even if they may have long-term benefits.

Question 16

The digital revolution is causing dramatic, disruptive changes in industry structures.

Accepted Answer

The digital revolution is disrupting traditional industry structures and business models, leading to significant changes in the way businesses operate and compete.

Question 17

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.

Accepted Answer

The digital revolution is indeed a result of technological advances that enable the transformation of analog sources of information, sounds, and images into digital formats.

Question 18

Recently, China, India, Brazil, and the EU have taken the position that since the Internet is global, no single country should be in control.

Accepted Answer

These countries have indeed taken the position that no single country should be in control of the global internet.

Question 19

According to a Ghanaian economist, George Ayittey, the Cheetah generation is composed of fast-moving citizens who do not accept corruption and who believe that democracy and transparency lead to better governance.

Accepted Answer

This statement accurately describes the characteristics of the Cheetah generation as defined by Ayittey.

Question 20

Prior to the digital revolution, motion pictures, recorded music, and consumer electronics were separate
industries.

Accepted Answer

Before digital technology became prevalent, motion pictures were produced by the film industry, recorded music was produced by the music industry, and consumer electronics were made by companies specializing in electronics manufacturing. They were separate industries with little overlap. However, with the rise of digital technology, these industries have become more interconnected, leading to cross-pollination and convergence among them.

Quiz 15: Global Marketing and the Digital Revolution