Question 1

The term "m-commerce" is used to describe:

Accepted Answer

The term "m-commerce" refers to "mobile commerce", which is the use of mobile devices such as smartphones and tablets in conducting commercial transactions, such as online shopping, mobile banking, and mobile payments.

Question 2

Smartphones that are equipped with global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

Accepted Answer

The given options all involve using the GPS capability of smartphones to target potential consumers with location-based advertising or services. However, obtaining demographic information through smartphone users does not rely on GPS and is not related to targeting based on location. Therefore, option D is the correct answer as it does not use GPS capability for marketing purposes.

Question 3

Bluetooth mobile communication technology has all of the following advantages over Wi-Fi except one:

Accepted Answer

Bluetooth works over shorter distances than Wi-Fi, which means that it may not be as suitable for larger areas or long-range communication as Wi-Fi. However, Bluetooth has advantages such as lower power consumption, compatibility with cell phones and ability to handle both voice and data, making it a popular choice for smaller-scale communication such as in-car systems and wearable devices.

Question 4

Streaming media represents a huge market opportunity for all of the following except:

Accepted Answer

Telematics refers to the integration of telecommunications and informatics for various purposes including vehicle tracking, navigation and diagnostic systems. Streaming media does not have much relevance in this industry, hence it does not represent a huge market opportunity for telematics. However, it is a huge market opportunity for the video game industry, online gaming, game publishers, and internet portals.

Question 5

BMW Assist and BMW Teleservices are using telematics system, which provides all of the following benefits except:

Accepted Answer

The answer of BMW Assist and BMW Teleservices are using...

Question 6

The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:

Accepted Answer

Cybersquatting is the practice of registering a domain name with the intention of profiting from the goodwill of someone else's trademark. It is a form of online trademark infringement that involves bad faith registration of a domain name.

Question 7

As a result of the digital revolution, a variety of companies in all parts of the world are developing a new generation of products, services, and technologies; which include all of the following except:

Accepted Answer

The passage states that companies are developing a new generation of products, services, and technologies as a result of the digital revolution, and lists several examples including broadband network, mobile commerce, wireless connectivity, and smart cell phones. However, landline connectivity is not mentioned as one of these new developments, so option E is the correct answer.

Question 8

"Cloud computing" is different from currently available technologies in all of the following aspects except:

Accepted Answer

All other options are true about cloud computing, but it is not installed in the computer's hard drive. Instead, it is accessed through the internet and applications and data are stored on remote servers.

Question 9

Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

Accepted Answer

The availability of hot spots for Wi-Fi is not a critical issue for a company engaging in e-commerce as it is not directly related to the company's operations or customer satisfaction. The other options are critical issues that a company needs to address to ensure smooth e-commerce operations and customer satisfaction, such as protecting customer privacy, preventing credit card fraud, adapting to local preferences, and ensuring compatibility with different languages.

Question 10

Bluetooth is gaining popularity in Europe compared to Wi-Fi due to all but one of the following advantages:

Accepted Answer

The answer of Bluetooth is gaining popularity in Europe compared...

Question 11

A broadband communication system is one that has sufficient capacity to carry simultaneously which of the following?

Accepted Answer

A broadband communication system has the ability to carry multiple types of data simultaneously, including voice, data, video, and music. Therefore, all of the above options are the best choice.

Question 12

One of the problems with Web site sales is credit card fraud.All of the following countries are those where fraud is rampant except:

Accepted Answer

The answer of One of the problems with Web site...

Question 13

Although it is certainly possible for European consumers to browse Amazon.com's U.S.site, they prefer a direct link to a site with a local domain name.All of the following are possible reasons for such behavior except:

Accepted Answer

The statement mentions that European consumers prefer a direct link to a local domain name which quotes prices in euros and offers a product selection tailored to local tastes. The preference for a site that ships from local distribution points and in their own language is also mentioned. Therefore, the only option that is not a possible reason for such behavior is option D, as price fluctuations would not be a preference for the consumers.

Question 14

Ideally, each country-specific site should reflect all of the following except:

Accepted Answer

The statement says "except," which means that D is the option that should not be reflected in each country-specific site. The other options (A, B, C, and E) are important factors to consider when creating a localized website for a specific country. However, English translations are not always necessary or relevant, especially if the target audience speaks a different language.

Question 15

The country which boasts the world's fastest average Internet speed is:

Accepted Answer

According to the Speedtest Global Index by Ookla as of April 2021, South Korea has the world's fastest average Internet speed at 141 Mbps. Russia and China rank 4th and 7th respectively, while India ranks 129th. Japan is also in the top 10 with a ranking of 9th.

Question 16

Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

Accepted Answer

Wi-Fi connections are established through hot spots, which are areas where wireless signals are available for devices to access. Infrared and magnetic rays are not used for Wi-Fi connections, and modem connections require physical connection to a network. "Laptop warriors" is not a term commonly used to describe Wi-Fi connections.

Question 17

Broadband offers companies the telecommunication capability to do all of the following except:

Accepted Answer

While broadband can enable companies to stream audio, video, and other forms of media, it does not directly facilitate streaming sales.

Question 18

________ -commerce is one of the significant marketing opportunities made possible by the digital revolution.

Accepted Answer

Mobile commerce, or m-commerce, refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets. With the increasing use and reliance on mobile devices, m-commerce has become a significant marketing opportunity for businesses to reach and engage with consumers in new ways.

Question 19

Cloud-based music services are expected to have a major impact on the mobile music business.The reason for their popularity includes all of the following except:

Accepted Answer

The answer of Cloud-based music services are expected to have...

Question 20

The domain name for Amazon company in Germany is:

Accepted Answer

The top-level domain for Germany is .de, therefore the most appropriate domain name for Amazon in Germany would be amazon.de.

Quiz 15: Global Marketing and the Digital Revolution