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Global Marketing
Quiz 17: Leadership, Organization, and Corporate Social Responsibility
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Question 1
True/False
In recent quarters, the strongest results have come from PepsiCo's fast-growing international division.Snack sales are particularly strong in Mexico and Russia.
Question 2
True/False
At companies with a global orientation, the best person for top executive positions is generally considered to be a person born in the headquarters country.
Question 3
True/False
A major disadvantage of a regional center is its cost.
Question 4
True/False
In the long run, an organization derives its global competitiveness from its ability to bring high-quality, low-cost products to market faster than its competitors.
Question 5
True/False
A geographically dispersed company cannot limit its knowledge to product, function, and the home territory.
Question 6
True/False
Management writers often use terms like silos, stovepipes, or chimneys to describe an organization in whichautonomous business units operate with their own agendas and a minimum of horizontal interdependence.
Question 7
True/False
When business is conducted in a single region that is characterized by differences in economic, social,geographical, and political conditions, there is both justification and need for a management center.
Question 8
True/False
New forms of flexibility, efficiency, and responsiveness are required to meet the demands of globalizing markets.
Question 9
True/False
Yong Nam, CEO of LG, recently stipulated that English would be required throughout the company.He explained that the speed of innovation that is required to compete in the world mandates that we must have seamless communication.
Question 10
True/False
During his years as chief executive of GE, Jack Welch discovered that many employees resisted his ideas about the need to globalize the company.
Question 11
True/False
A key issue in global organization is how to achieve balance between autonomy and integration.
Question 12
True/False
A Brazilian, Carlos Ghosn, an executive in the company, was required to move aggressively to cut costs and make drastic changes in Nissan's structure.
Question 13
True/False
McDonald's organizational design integrates the international division and geographical structures with McDonald's U.S.having five geographical operating divisions, and McDonald's International having four.
Question 14
True/False
Indra Nooyi, chair and chief executive of PepsiCo, is faced with rising commodity prices and weak demand for carbonated soft drinks internationally.
Question 15
True/False
Unilever Group Chief Executive Patrick Cescau wanted to reconnect the company with its heritage of sustainability and concern for the environment.This and other values reflect Unilever's philosophy of "doing well by doing good."
Question 16
True/False
According to Kenichi Ohmae's view of the world, there are 30 regions with populations ranging from 5 million to 20 million people.Based on this, China would be viewed as several distinct regions.