If the product needs a strong local identification, it would be best to select an international agency.

Question

Quizplus · Accepted Answer

If the product needs strong local identification, it would be best to select a local agency that understands the cultural nuances and consumer behavior in that specific region. An international agency may not have as deep an understanding of the local market and may not be able to effectively communicate the brand message to the target audience.

If the Product Needs a Strong Local Identification, It Would