Peppers and Rogers described different steps that are involved in one-to-one marketing.These steps include all of the following except:

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Peppers and Rogers' one-to-one marketing approach includes identifying customers, differentiating them, interacting with them, and customizing products or services to their needs. "Evaluate" is not listed as one of the steps in their one-to-one marketing approach.

Peppers and Rogers Described Different Steps That Are Involved in One-To-One