Until recently, visitors to Web sites for most luxury goods purveyors were not given the opportunity to buy. The reason behind this was:

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Luxury goods purveyors strive to create a shopping experience that is consistent with their brand image and values. They want to offer customers a personalized, intimate experience with their products, which is difficult to replicate online. By providing a physical space for customers to interact with their products, luxury goods brands can control the customer experience and build stronger relationships with their customers. However, with the recent shift to e-commerce and the growing importance of digital channels, many luxury goods brands are now starting to offer online sales as well, while still maintaining their emphasis on creating a unique shopping experience.

Until Recently, Visitors to Web Sites for Most Luxury Goods