Why is social media so attractive for consumers?
A) It is free.
B) It allows for more insight and creativity.
C) It gives the consumer more power.
D) It is used by everybody.
E) It allows consumers to vent about bad customer service.

Question

Quizplus · Accepted Answer

Social media gives consumers the power to express their thoughts and opinions, connect with others, and interact with businesses directly. This sense of control and influence is a major draw for many consumers. The other choices may also be factors, but do not fully capture the appeal of social media.

Why Is Social Media So Attractive for Consumers