Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s. Since its inception in Detroit, Michigan, this company has risen to hold the 35^th spot in the industry. Its reputation for excellent service and exemplary products has gained this company international recognition. Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace. They realize this is a golden opportunity to move the company upward in ranking within the industry. While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products. The plans include building a distribution site in South America, Europe, Asia, and the Middle East. Atlantic is striving to be as successful as possible within the foreign marketplace. All of the following are options for the company to use in making product sales except which one?

Question

Quizplus · Accepted Answer

Waiting for the market to adapt to the products offered is not a viable option for Atlantic Camera & Film Company if they want to be successful in the international marketplace. The company should consider modifying their existing products to meet the needs and preferences of different countries or designing new products specifically for foreign markets. Additionally, a new globally suited product could be designed to meet the needs of all markets. Simply waiting for the market to adapt is not a proactive or effective strategy.

Scenario - Atlantic Camera & Film Company the Atlantic Camera