Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years. It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service. In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top. The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June. Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.Bridgemont is well versed in conducting operations in the foreign marketplace. All of the following except which one represent methods the company could use to market its products in the foreign market arena?

Question

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.  It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.  In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.  The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.  Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.Bridgemont is well versed in conducting operations in the foreign marketplace.  All of the following except which one represent methods the company could use to market its products in the foreign market arena?

Quizplus · Accepted Answer

Creating negative company publicity is not a method that Bridgemont Industries should use to market its products in the foreign market arena. This would harm their reputation and turn potential customers away. The other options (advertising, trade shows, holding contests or sweepstakes, and using face-to-face contact with buyers) are all viable and common methods to promote products in foreign markets.

Scenario - Bridgemont Industries Bridgemont Industries Has Operated on a Global