Julia, a Registered Dietitian, Is Responsible for Creating a Mass

Julia, a registered dietitian, is responsible for creating a mass media material to be displayed on the television in the waiting room of the clinic she works in. She wants to encourage patients to consume more vegetables through this message. What is the first question Julia should consider before working on this task?

A) What does this message mean to the patients?
B) How receptive was the test audience to the message?
C) What potential barriers could inhibit patients from adopting the behavior change?
D) What specific action(s) or behavioral change(s) do I want patients to implement?
E) Are patients aware of this issue?