A New York-based brand and customer loyalty and engagement research consultancy firm called Brand Keys conducts research annually to identify the top 100 brands with the highest levels of customer loyalty. Apple, WhatsApp, Google, YouTube, and Kindle lead the pack and demonstrate that consumers are enjoying long-term engagement with these companies. The top company's ability to generate high levels of customer loyalty demonstrates these firms are engaging in ________ marketing.

Question

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The fact that these companies have been able to generate high levels of customer loyalty indicates that they are engaging in relationship marketing. This type of marketing focuses on building long-term relationships with customers through personalized communication, customer service, and other tactics that build trust and emotional connections. This creates a sense of loyalty and commitment amongst customers, leading to long-term engagement and repeat business.

A New York-Based Brand and Customer Loyalty and Engagement Research