Marketing managers at Consolidated Equipment Corporation are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in
A)the systems design process.
B)strategic performance evaluation.
C)marketing systems design.
D)the marketing audit.
E)marketing evaluation.

Question

Quizplus · Accepted Answer

Marketing managers at Consolidated Equipment Corporation are focused on establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These responsibilities reflect strategic performance evaluation, which involves the ongoing review and measurement of marketing activities to ensure they align with business objectives. While the other answer choices could be related to marketing performance evaluation or assessment, they do not accurately reflect the specific tasks and goals outlined in the scenario.

Marketing Managers at Consolidated Equipment Corporation Are Involved in Establishing