Time Warner Cable uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections. In this example, Time Warner Cable is using
A) internal sampling.
B) primary data.
C) external secondary data.
D) external primary data.
E) internal secondary data.
Correct Answer:
Verified
Q32: Data that are observed or collected directly
Q33: Primary data are best described as the
A)
Q36: Secondary data cannot be obtained from
A) trade
Q47: When working as a summer intern for
Q48: Kristen is the new marketing manager for
Q49: Georgia-Pacific needs information about trends in housing
Q54: Which sampling design gives every member of
Q55: If the University Bookstore wanted to understand
Q56: Subscription services from firms such as ACNielsen
Q58: In marketing research, a sample is best
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