The Stepan Chemical Company divides its products into three main groups: surfactants, lipids, and polymers. They conduct a customer satisfaction survey every two years and desire to have feedback from purchasers in each of the three product classifications. Stepan has hired a marketing research consultant to assist them, who recommends that Stepan utilize the company database to segment the customers into three categories according to the product (surfactant, lipid, and polymer). Next, the marketing researcher would contract with a telephone survey provider to seek customer participation in a telephone survey. Surveys would be attempted with each group of consumers until 100 completed surveys from each group had been obtained. This is an example of the _____ sampling method.

Question

Quizplus · Accepted Answer

The method described is quota sampling, where a specific number of completed surveys (100) are required from each predefined group (surfactant, lipid, and polymer customers).

The Stepan Chemical Company Divides Its Products into Three Main