
The Stepan Chemical Company divides its products into three main groups: surfactants, lipids, and polymers. They conduct a customer satisfaction survey every two years and desire to have feedback from purchasers in each of the three product classifications. Stepan has hired a marketing research consultant to assist them, who recommends that Stepan utilize the company database to segment the customers into three categories according to the product (surfactant, lipid, and polymer) . Next, the marketing researcher would contract with a telephone survey provider to seek customer participation in a telephone survey. Surveys would be attempted with each group of consumers until 100 completed surveys from each group had been obtained. This is an example of the _____ sampling method.
A) quota
B) stratified
C) cluster
D) random
Correct Answer:
Verified
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