Janis had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Janis used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.

Question

Quizplus · Accepted Answer

Marketing analytics involves measuring and interpreting the effectiveness of marketing campaigns and evaluating return on investment. Janis used this method to make adjustments based on her findings. Big data and databases may have been tools used within the marketing analytics process, but they are not the specific method Janis used to evaluate her return on investment. Marketing decision support systems and single-source data are also tools that can aid in evaluating marketing efforts, but they are not the specific method Janis used.

Janis Had Invested a Significant Amount of Resources into Advertising