In the past, personal selling has garnered a reputation as being too aggressive. You would like to test whether these perceptions have changed after the implementation of ethical principles for the personal selling industry. To start off your research, you would like to ask ten consumers in a group setting a set of questions about their views of personal selling. This is an example of

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A focus group is a research method that involves bringing together a small group of individuals to participate in a guided discussion about a specific topic. In this case, the topic is the consumers' views on personal selling. It is a qualitative research method that can provide insights into consumer attitudes, perceptions, and behaviors. The use of a focus group allows for a more natural group dynamic and encourages participants to share their opinions and experiences.

In the Past, Personal Selling Has Garnered a Reputation as Being