The marketing department at Whole Foods is using software to measure and interpret the effectiveness of a new promotional campaign it launched on sustainable seafood. It wants to evaluate the return on investment of the campaign and make changes to the campaign if needed. Which tool is Whole Foods most likely using?

Question

Quizplus · Accepted Answer

The marketing department is using software to measure and interpret the effectiveness of their promotional campaign, indicating the use of marketing analytics. Statistical analysis and databases may be a part of the marketing analytics tool but are not the central focus. Marketing decision support systems and single-source data are not appropriate for evaluating the effectiveness of a promotional campaign.

The Marketing Department at Whole Foods Is Using Software to Measure