The three most widely recognized types of consumer decision making are
A) limited problem solving, extended problem solving, and routinized response behavior.
B) extended problem solving, enduring problem solving, and situational decision making.
C) planned problem solving, impulse buying, and limited decision making.
D) internal problem solving, external problem solving, situational behavior.
E) responsive behavior, planned behavior, and impulsive decision making.

Question

Quizplus · Accepted Answer

Limited problem solving is used for low cost and low involvement products, while extended problem solving is used for high cost and high involvement products. Routinized response behavior is used for frequently purchased products with low involvement. These three types of decision making cover a wide range of consumer behaviors.

The Three Most Widely Recognized Types of Consumer Decision Making