Routinized response behavior is what a consumer does when
A)purchasing an unfamiliar product.
B)buying frequently purchased, low-cost items that need little effort.
C)an information search is extensive and may involve consulting with friends and family.
D)buying products that require a moderate amount of time for information gathering and deliberation.
E)he or she enters the problem recognition stage of the consumer buying decision process.

Question

Quizplus · Accepted Answer

Routinized response behavior is the type of consumer behavior where a consumer buys frequently purchased, low-cost items that require little effort. This behavior is characterized by minimal information search and decision-making effort.

Routinized Response Behavior Is What a Consumer Does When