When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
A) enduring purchase behavior.
B) routinized response behavior.
C) extended decision making.
D) impulse searching.
E) limited decision making.

Question

Quizplus · Accepted Answer

Limited decision making is the most appropriate behavior in this scenario as the consumer is buying products occasionally or needs information about an unfamiliar brand in a familiar product category. This type of behavior involves a moderate level of search and evaluation before making a purchase decision.

When a Consumer Purchases Products Occasionally or Needs Information About