Experience has shown you that your customers' buying decisions can be significantly impacted by situational influences. You are analyzing past sales activities to better understand how these factors translate into sales impacts. Which of the following statements is true about situational influences on the consumer's buying decision process?
A) Situational influences are only relevant in the purchasing stage of the consumer buying decision process.
B) Time is not a factor that contributes to situational influences on the consumer's buying decision process.
C) If the consumer is fatigued, this could potentially be a situational influence on her buying decision process.
D) The day of the week does not have a situational influence on the consumer's buying decision process.
E) Location is not a factor that contributes to situational influences on the consumer's buying decision process.

Question

Quizplus · Accepted Answer

Situational influences can occur at various stages of the consumer buying decision process, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Time, day of the week, and location are all potential situational influences. Fatigue, for example, can limit a consumer's cognitive resources and lead to more impulsive or heuristically-driven decision making.

Experience Has Shown You That Your Customers' Buying Decisions Can