Beth is looking for a Mother's day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her Mom currently wears a perfume made by Dolce Gabbana called Light Blue. When she arrives at the perfume counter, she notices that Dolce Gabbana has several new scents available and a variety of gift boxes that also include powder and body lotion. Beth is trying to decide what to purchase-whether to try a new fragrance or not. Beth is willing to spend time trying the different scents, but since the gift boxes only cost $75, there's very little risk involved. What type of consumer decision will this purchase most likely be for Beth?

Question

Quizplus · Accepted Answer

This purchase is most likely to be a limited decision making because the consumer (Beth) has a specific product category in mind (perfume or cologne), but is considering trying a new scent within her preferred brand (Dolce Gabbana). Additionally, she is willing to spend time trying the different scents, indicating some level of involvement and consideration, but the fact that the gift boxes have a set price and include complimentary items limits the amount of risk involved in the decision.

Beth Is Looking for a Mother's Day Gift for Her