Max recently purchased a Ford F150 truck and has owned it for about a week. Earlier in the day, he received a call from Dane, the sales representative who sold him the truck. Dane called to check to see whether Max had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Dane also reminded Max about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the #1 truck brand in the United States. What phenomenon is Dane trying to prevent by contacting her customer?

Question

Quizplus · Accepted Answer

Dane is trying to prevent cognitive dissonance, which is the discomfort or mental stress a person experiences when trying to hold two or more contradictory beliefs or values at the same time. By reminding Max that he made a good choice in purchasing a Ford F150 and highlighting the positive aspects of the brand, Dane is trying to reduce the likelihood that Max will experience cognitive dissonance and regret his purchase.

Max Recently Purchased a Ford F150 Truck and Has Owned