Tim is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. Tim always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. Tim's attendance at these national meetings and his book purchases are motivated by his need of ________ , one of Maslov's hierarchy of needs.

Question

Quizplus · Accepted Answer

Self-actualization is the highest level of Maslow's hierarchy of needs and involves the need for personal growth and fulfillment. By attending national meetings and purchasing new books to expand his knowledge base, Tim is fulfilling this need and improving his skills as a marketing research consultant.

Tim Is a Marketing Research Consultant and Specializes in Qualitative