Scenario 7.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt-drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 7.1. What was the first step of the buying decision process that Samsung went through when looking for the quasi-assembly pods?
A) Searching for products and suppliers
B) Selecting and ordering the most appropriate product
C) Recognizing the problem or need
D) Establishing product specifications
E) Evaluating the product relative to specifications

Question

Quizplus · Accepted Answer

The first step in the buying decision process is recognizing the problem or need, which Samsung did when entering the home appliance market and needing various pieces of equipment for their production facility.