Wilson Sporting Goods serves its regional market with equipment and uniforms for Little League, junior high and high school athletic teams. They have embraced new technology and consider themselves innovators in the use of _____ to communicate with their customers via its company website, Facebook, Twitter, and blog.
A) digital marketing
B) electronic marketing
C) digital media
D) electronic commerce

Question

Quizplus · Accepted Answer

Digital marketing is the use of digital technologies to promote products or services. Wilson Sporting Goods uses digital marketing to communicate with its customers via its company website, Facebook, Twitter, and blog.

Wilson Sporting Goods Serves Its Regional Market with Equipment and Uniforms