Taylor is a retailing and consumer sciences major and plans to pursue a career in fashion design. She enjoys setting the trends for her friends and owns approximately 50 pairs of shoes. She loves shopping for shoes on Zappos, a popular online retail store that is a subsidiary of Amazon. Zappos offers millions of styles of shoes, but Taylor can simplify her search through the use of filters. She can filter the search by style, color, material, brand name, and heel height in order to reduce the number of shoes that appear in the search results. Zappos is taking advantage of _____, one of the characteristics of online media.
A) control
B) accessibility
C) addressability
D) connectivity

Question

Quizplus · Accepted Answer

Zappos is taking advantage of control, a characteristic of online media, by allowing users to filter search results according to their preferences, such as style, color, material, brand name, and heel height. This feature gives users more control over their shopping experience.

Taylor Is a Retailing and Consumer Sciences Major and Plans